IMG Cheat Sheet of First Time Designers Presenting in the Mercedes-Benz Tents.

August 20, 2009 • Fashion Shows

Mercedes-benz-tent_mercedes The Mercedes Benz tents in Bryant Park during Fashion Week

IMG Fashion group, owner and producer of New York's Mercedes-Benz Fashion Week tents in Bryant Park have just released their official lineup of designers who will be presenting their wares in the tents for the first time. The spring 2010 rookie class includes both well known and up and coming names from all over the world, and will be mixed in with the likes of Bryant Park veterans like Michael Kors,Calvin Klein, Tracy Reese, Max Azria, Ralph Lauren, and Diane Von Furstenberg. To prepare for the dizzying array of first time labels, the sponsors even arranged a sort of cheat sheet for us to bone up on the newcomers appearing in the Salon, the Promenade, and the Tent. And, being the generous spirits that we are, we would like to share it with you. If you are attending the Mercedes-Benz shows in Bryant Park, this info will seemingly help you in creating your Fashion Week plan of attack. If not, then you'll at least be able to impress your friends with your wealth of knowledge on the latest in cutting edge designers. Enjoy!

David Elfin– His designs have an artistic aesthetic that bestrides androgynous and the suggestive, with added geometric prints and a classic, original flare.

Cesar Galindo– The Texas native began as an assistant designer in the 1980s before designing his own signature label which sells to upscale designer boutiques and department stores.

Erin Wasson x RCVA– Leading model, Erin Wasson has graced the covers of countless magazines and in the spring of 2009 launched her womenswear collection in collaboration with surf and skate lifestyle brand RCVA. The line embodies Wasson’s signature low-key style and edge and mixes with RCVA’s roots in action sports, introducing a fresh outlook on fashion to the international marketplace.

Vassilios Kostetsos– Well known and loved in Greece, fashion designer Vassilios Kostetsos has been a leader in the fashion industry for the past 15 years. He is known for his divine designs, indulging our fashion expectations and dreams.

Toni Francesc- A Catalan designer, Toni has shown his designs all over the world.

Tory Burch– Launched in 2004, Tory’s classic American sportswear line brought together an eclectic sensibility with her unique personal style and spirit. Tory Burch is a lifestyle concept with multiple product categories including ready-to-wear, handbags, shoes and jewelry – while not new, is she showing at the Tents for the first time.

Trias– Spanish born designer to present his first collection of crisp, radical apparel with modern classism influence paired with exaggerated detail shown through bold shape, lines and overall construction.

Argentinean Designer Collections– The Argentinean Designer Collections will showcase collections from six leading Argentinean designers.

BENITOfernandez: Benito’s overall aesthetic resembles youth, vibrancy, and bright colors with a Mexican/Indian influence.

Min Agostini: Her designs have a unique sculptural style with avant-garde amplification.

Fabian Zitta: Fabian’s designs are overstated, feminine and flirty.

Cardon: Crisp and clean easy wear with long straight complimentary lines combined with lively colors and original patterns.

Eufemia: Young, innovative attire with a combination of flirty futurism, reinterpreted masculinity, and rebel grunge all rolled into one.

Article Source: IMG press release

Photo Source: shoptalk

-Alia Rajput

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