One of our favorite designers, Geren Ford, has just launched her own e-commerce site! So now you can shop her designs direct. From her much adored dresses to accessories, you now have access to the entire collection at your fingertips.
We asked Geren Ford, "why did you decide to launch your own e-commerce site and what are you most proud of about it?"
“For Geren Ford, the need came from our customer. We have an incredibly loyal support base, that until now we have not been able to reach directly or create a personal experience for them to enjoy. As a brand, it allows us to interact directly and try to take the customer on a journey of interpretation ~ a portal for us to communicate with her directly.”
There you have it, check out the site at gerenford.com