British-Based Liberty Plans to Make Stateside Debut with Target.

August 24, 2009 • Fashion

'London' has been the word on many a fashionista's lips lately as news from the city city's style scene has been popping up in everywhere from the comeback of their fashion week to the various design collaborations scheduled to take place in the coming months. One such particularly pleasing partnership comes from the news received late last week that Target, on the heels of working with Anna Sui and Rodarte, will be featuring a line from British label Liberty. The 134 year-old Liberty brand, famous for its wild and cheerful prints, has discussed the option of creating a line for the mass retail chain which would debut next spring and feature mostly colorful, floral dresses and accessories.

Liberty has has been getting a boost of media attention lately for several other fashion-focused reasons. Kate Moss chose to include the brand in her latest Topshop collection which debuted earlier this summer. The label has also recently confirmed other collaborations with artist Grayson Perry, Nike, Cacharel, and luxury house Hermes. And, according to ElleUK, the label hosted a innovative new advertising device last week in the form of a "Fash-mob." Fans of the label were invited to step out onto London's Carnaby Street clad in Liberty designs and just hang out in public, taking pictures and just generally being seen. The label even organized an ANTM-like runway "walk-off" with prizes. We can't wait to sign ourselves up for the first American version!

Article Source: Racked, ElleUK
Photo Source: ElleUK
-Alia Rajput

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , ,

2 Responses to British-Based Liberty Plans to Make Stateside Debut with Target.

  1. So preppy — Target is really partnerning with some amazing companies!

  2. Anna says:

    I didn’t know much at all about Liberty before but I can’t wait to get my hands on this Target collection. Looks fabulous!

Leave a Reply