Like the aftershock of an earthquake, the tremors are still receding following last Thursday's Project Runway premiere. The debut of the sixth season seemed was a true testament of any fan's patience after being consistently prolonged by network lawsuits and discussions of the inevitable location change. But after taking a lifetime to prepare the unveiling, the show's new network Lifetime is seemingly glad that it did it's homework. The season six premiere gathered a whopping 4.2 million viewers
during its 10 p.m. EST airing on Lifetime. That amounts to the best rating for the
series’ premiere episode ever and a 45 percent increase over the
ratings for season’s five premiere, which drew 2.9 million viewers on
Those figures are not too surprising, however, once it all the preparatory measures are taken into account. Lifetime, partnered up with The Weinstein Co., created a sort of evening-long empire of programming in order to maximize the hype. They seemed to realize that devoted fans had already waited ten months, so what was a few hours more? The premiere was wedged between “Project Runway: All Star
Challenge,” a two-hour special face-off among past “Runway” designers
which aired at 8 p.m., and a new series, “Models of the Runway,” a show
focused on the models competing in “Project Runway” that aired at 11
p.m. Despite the talk surrounding the other two premieres, most viewers still tuned in for the main event. “The All Star
Challenge” drew 2.9 million viewers, while “Models” drew 1.9 million
viewers. Lifetime also reported that traffic to its Web site broke records, registering 4.6
million page views.
So it seems that Project has got a bit of the Midas touch these days, as everything affiliated with the show has turned a bright and gleaming gold. “Not only has this premiere generated the series’ highest rating,
but the reviews have been the best we have ever received,” noted Harvey
Weinstein, co-chairman of The Weinstein Co. Magazine affiliate Marie Claire seemed happy with the ratings as well as Susan Plagemann, Marie Claire’s vice president and publisher, stated the night of the premiere was, “A great first night for Marie Claire and “Project Runway”.
Despite the immense monetary value that will surely result from the premier's overwhelming success, the greatest pay off seems to be that the show was not altered dramatically by the new network, a fear that millions of viewers were anxious about. Lifetime has been claiming for months that, despite the show's jump from New York to L.A., no other major changes would occur and so far it seems they have stayed true to their word. Let's just hope this understanding between network and 4.2 million viewers lasts.
Article Source: WWD
Photo Source: fashiondevo.wordpress