Fresh off the set from the 'Fashion's Night Out' public service announcement in which she joins a slew of other famous fashion faces, designer Donna Karan headed south to Dallas with her fall 2009 collection, and personal message about the current state of the industry, in tow. At Neiman Marcus at NorthPark Center in Dallas on Tuesday, Karan planned to narrate a fashion show of her fall collection along with Neiman’s fashion director, Ken Downing. But Karan's commentary went above and beyond the folds of fabric on her garments when she started discussing the importance of shopping nowadays as a means to support the fashion industry. “We really will have a disaster if something happens to the fashion industry,” she said, urging her audience of about 120 invited guests to “find your truth in what you want” in
their careers and to “think about how many lives you are supporting”
when shopping for clothes.
In addition to echoing the themes behind New York's citywide shopping event, 'Fashion Night Out," Karan also proposed some of her longtime beliefs that she believed would help the current state of fledgling sales. “Let’s deal with fall in fall, not fall in spring and summer,” she offered. “The consumer right now needs to be excited about a season
within a season, and not to have it be on the racks for so long that
they have to buy fall clothes in June.” Karan has been an advocate of same season retail for years, urging
the industry for years to ship closer to season and maintain full price
on clothing during the months it’s intended to be worn instead of resorting to premature discounting.
Though Karan has not visited Dallas since 1992, her appearance sparked a multitude of interest and excitement from Neiman Marcus clients where, according to Ann Stordahl, Neiman's senior vice president and general merchandise manager, Karan's business is growing. “We had an overwhelming response and had lovely store and trunk show
sales,” Downing said. “It’s been a while since Donna’s been in stores,
and it reflects the times. The Donna customer — it’s like a cult.
Donna’s ability to take jersey and move it across a woman’s body is
unmatched.” Downing joined Karan at a similar show in June in San Francisco and the designer noted that her next stop would likely be in L.A.
Article and Photo Source: WWD
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