Scott Schuman is The Sartorialist. His wildly popular photoblog has now come to life in a new paperback (or limited edition hardcover) coffee table book which was released earlier this month. His 'seen on the street' photos has made street fashion photography a mainstay.
In 2005, Schuman began snapping pictures with his digital camera after 15 years in the fashion industry. He initially intended to document people on his blog who caught his eye as he walked through NYC. His goal was to showcase the unique and varied sartorial tastes of
real people…not only those in the fashion industry. Schuman’s eye for finding the unique in every day people, in addition to his open-minded writing style has led to to shoots for Conde Nast, Paris Vogue, American GQ and Elle Magazine. Additionally, he appeared in a 2008 GAP ad campaign. Now he traipses through Paris, Milan and Florence looking for those that catch his eye the same way a designer hunts for inspiration for his designs.
The book is a celebration of individual styles and a collection of 500 of Schuman's favorite photographs. From the quiet dignity of a man with a silk handkerchief respectfully popping out of his jacket pocket, to the young woman who fashioned her father's shirt into a hip skirt, The Satorialist captures what inspires regular people to style themselves in ingenious, creative, distinctive and non-trendy, hard to duplicate ways.
I flipped through (and read) the book in about an hour. There isn't much print, as Schuman seems to be a man of few words. But what little there is carefully points out what caught his eye and details how some of these 'characters' became his muses. Unpretentious and truly inspired, I found myself soaking in the people and their personal style on the pages before me. I love that he finds beauty in people that we might normally pass by without a second glance.
The Sartorialist: Paperback $16.50
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