Beauty Buzz. M.A.C. Comestics Gears Up to Hit the Catwalk

August 31, 2009 • Beauty

Nadine’s all about it: A colorful smoky eye amounts to glittering perfection at Monique Lhullier, by MAC Cosmetics.

When it comes to the artistry of make-up application and the forward movement of exotic, exciting face painting trends, there’s no question that M.A.C Cosmetics has the market cornered. As Fashion Week quickly approaches, it can be guaranteed that the clothes won’t be the only thing making trend alerts. Anymore, hair and make-up garner just as much catwalk coverage  as the collections themselves, and this year, having signed on to do the make-up for 86 shows, M.A.C. will be one of fall fashion’s most important key players, debuting its fall collections and emerging application techniques on Bryant Park and Milk Studios runways. 

It’s not like putting on your morning face. Makeup artists collaborate
with designers and sketch for weeks before the looks hit the runway. This sketch is for designer Zac Posen.

This certainly isn’t a job M.A.C. associates take lightly. As artists experiment with color and technique, each new formula and color must be individually tested by Gordon Espinet and Nadine Luke, vice president of makeup artistry and the directorMAC5_StatementEyes of makeup artistry at M.A.C. Cosmetics. "This is the play time. We need to play with the colors, and see what we're working with. I'm looking for something to jump out at me. I'm looking for something to speak to me," says Luke. "It's like studying for the exam. If it's not done, you're screwed. Because you won't have what it takes to get it done backstage," she continues. "We put so much on that by the end of the day we end up leaving looking like drag queens."  I love their commitment to experimentation and exacting perfection. No matter what you’re buying, you always know that M.A.C. will offer top tier fabulousness, providing you with every essential (and the decidedly stunning non-essentials) to create the luxe look of the moment.

These brilliant pigments are mixed and matched in the hopes of creating the next great color.

A behind-the-scenes sneak peak at M.A.C. studios show edgy cosmetic artisans working their magic, with lots in store for fall: it’s all about concept, and less is more…all enhanced by pops of brilliant color and bursts of metallic that are as good as gold.

– Amanda Aldinger

Sources: The Cut: NY Fashion Blog
Photos: WWD

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