British-based line Temperley London has become known for its classic draping, its rock n' roll edge, and its outrageous price points. Most of the label's signature dresses tip the scales at over $1,000, leaving most of us with a burning desire to get our hands on at least a sleeve (which retail value alone would probably average about $200) of one of the luxe designs. But now, it seems we've waited long enough and the reality of owning a Temperley is about to set in. The fashion house seemed to have been hit by the economic downturn when it resorted to a fashion presentation last February, marking the first time the label had not hosted a runway show since 2003. Another presentation is set for next month's Fashion Week at Milk Studios. Due to the apparent lack of a reliable customer base, the British brand has finally decided to launch a lower priced line for spring 2010, with pieces reportedly starting around $60. When Temperley created a line for Target back in 2007, the collection was also stocked at Selfridge's in London and sold out within days. Along with a recently launched and successful accessories collection, the lower priced line seems a wise business move for the Temperley London house in planning their journey back to the runway.
Article Source: newyorkmag
Photo Source: catwalkqueen