Rag & Bone and Richard Chai Jump On the Diffusion Line Bandwagon.

September 3, 2009 • Fashion

The new Rag & Bone store on Mercer Street in New York

Two standout labels, Rag & Bone and Richard Chai, have just joined the swelling ranks of high end designers launching lower-priced diffusion lines. Rag & Bone designers Marcus Wainwright and David Neville just opened a new retail space on Mercer Street in New York—their biggest, fanciest outpost yet. The label recently predicted to be bringing in &10 million in wholesale for womenswear alone, though some sources are speculating more like &20 million wholesale. Their clothing is wearable, yet possesses a luxe quality that department stores and retailers can sell without marking down.  Emboldened by their stable sales, the design duo has decided to the launch two diffusion lines for spring 2010.The Rag & Bone/JEAN line will include three styles of jeans in
eight colorways while the Rag & Bone/SHIRT line will include seven styles,
each in three colorways. The new lines will wholesale from $70 to $80, compared to the label's main line which wholesales from $60 to $860.

An look from the new Rag & Bone/JEAN collection

For Richard Chai, the contemporary diffusion line will be a first. The New York-based designer got the idea when working on a limited edition for Target last year. After a successful contemporary men's line (which was featured in Chai's brother Eddy's New York boutique Odin), Chai tested out a lower priced womenswear line (featured in Eddy's other New York boutique Pas de Deux), which was also a rousing success. They sold out,”Chai remembers. “It was great to get that feedback. I decided this was the time to do it.” Now Chai is planning to launch hos complete, 40 piece collection for spring called Richard Chai—Love. “It’s inspired by my girl, who’s in love with the guy that I dress,” he said of how he thought up the name. “They’re not carbon copies of each other,
but they go hand in hand.” The collection mixes a tomboyish, menswear-like vibe in waistcoats, slouchy t-shirts, and oversized blazers with more romantic pieces like dresses and skirts. Chi will debut his line at his Fashion Week runway show on September 12th at the Cedar Lake ballet studio.

Looks from Richard Chai's new contemporary line, Richard Chai-Love.

Article Source: newyorkmag, WWD
Photo Source: WWD
-Alia Rajput

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