Cynthia Rowley will be making some surprising appearances all over New York during the city's upcoming Fashion Week. Rowley' s new short film, "Hide and Seek" will appear in 5,500 taxis across the city on Thursday, Sept. 10th to kick off Fashion Week and the citywide shopping initiative 'Fashion's Night Out'. The 60-second, playful film featuring the designer's spring '10 collection will then continue to play throughout the eight day length of Fashion Week. The film is expected to reach an estimated 2,587,000 people through the NY10-Taxi Entertainment Network by the end of the week.
In celebration of the film and in an attempt to bring together West Village retailers, Rowley is also organizing a "Hide and Seek" fashion scavenger hunt during the evening of 'Fashion's Night Out'. The scavenger hunt will lead shoppers to their favorite shops on and along Bleeker Street as they follow clues, solve riddles, and are rewarded with secret prizes. Between 6 and 11 p.m. shoppers can pick up clues at the Cynthia Rowley boutique at 376 Bleeker St. West Village stores participating in the scavenger hunt include Mulberry, Coach, Black Fleece, Marc by Marc Jacobs, Tracy Reese, Intermix, Olive & Bette's, Adam Lippes, Juicy Couture, Lulu Guinness, Jack Spade, John Bartlett, Housing Works, and Sucre.
Cynthia Rowley herself will be appearing at Bergdorf Goodman where
Padma Lakshmi, host of Bravo's Top Chef, will judge a designer cook-off with Rowley, Edward Bess, Gilles Mendel, Lela Rose, Naeem Khan and Peter Som.
The cook off will take place at the BG Restaurant on the 7th Floor at 6 p.m.
For more information of Cynthia Rowley's Fashion Week events and to view her "Hide and Seek" film, visit cynthiarowley.com
Photo Sources: elle, platinumblondelife
Tags: Adam Lippes, Alia Rajput, Black Fleece, Bleeker Street, Coach, Cynthia Rowley, fashion scavenger hunt, film, Hide and Seek, Housing Works, Intermix, Jack Spade, John Bartlett, Juicy Couture, Lulu Guinness, Marc by Marc Jacobs, Mulberry, NY Fashion Week, NY10-Taxi Entertainment Network, Olive & Bette's, shops, Sucre, Tracy Reese