Now that former head designer of the house Emanuel Ungaro, Esteban Cortazar, has stepped down from his post it seems the original reasons he had for leaving were correct. Back in the spring, rumors were circulating that the house of Ungaro, specifically CEO Mounir Moufarrige, was looking for a celebrity tie-in to reinvigorate the image of the company and breath some new life into their look. Lindsay Lohan was the most oft-spoken name in the potential deal, of which Cortazar was not too keen. This deal, along with other alleged disputes with Moufarrige led to Cortzar's eventual departure and now, less than two months since his exit, the company has in fact taken Lohan on board.
Lohan was named, 'Artistic Advisor' to the label and will apparently work alongside Cortazar's replacement, 35-year-old designer Estrella Archs, who presents a namesake label at Paris
Fashion Week. Lohan will not appear in actual ads for the label, as once speculated, but will remain behind the scenes for creative input only. The financial details of her contract inked with Moufarrige are still unknown, yet it has been reported it is a multi-year deal that will require the starlet to attend Ungaro events and trunk shows as a new face of the label. Moufarrige reported to WWD he wanted Lohan to "be where the activities of the brand are." And despite Cortazar's sourness at the prospect of working with Lohan, Archs seems to enjoy the new presence, saying, "We get along really well. I think she’s fun. She has an
eye for fashion. She’s very enthusiastic. She’s very much for the
youth, for the sexiness.”
Moufarrige, who has been known in fashion industry for making bold and rash decisions, cites his reason for bringing Lohan on board as a the perfect complement to the virtually unknown designer Archs in his recipe to revitalize the Ungaro label. Instead of paying a ton of money to bring on a well known designer, he suggested why not adopt an unknown designer and then attach a well known name to the unknown designer's look? The CEO predicts, whether people agree with his decision or not, Lohan's new presence in the Ungaro house will be "an electric shock." We shall see if Lohan's expertise proves worthwhile when the designer/celebrity duo showcase their first collaborative effort as a spring 2010 collection at Paris Fashion Week.
Article Source: WWD
Photo Source: newyorkmag