New York Fashion Week Spring ’10. Vivienne Tam is the Ultimate Butterfly-Lover

September 12, 2009 • New York Fashion Week Spring '10

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Summary: An anomaly in the NYFW tents, Vivenne Tam debuted two collections at NYFW last night: Her Spring 2010 line and the latest design for her digital clutch, a clutch-sized computer designed in collaboration with HP.

Drawing inspiration from China's most famous concerto, "Butterfly Lovers," both the clothes and the computer featured a very literal take on the title. Models carried the HP digital clutch, gold with bold butterflies on the cover, down the runway while wearing butterfly-emblazened clothing, with patterns ranging from small embroidered butterflies covering denim pants and skirts to an enlarged abstraction on billowing dresses. There was an air of boho, with floaty, floor-length dresses, tiny suede vests and oversized suede bags in orange, maroon, magenta, brown and gray. Fabrics were silky, sheer and delicate like butterfly wings, with vivid colors perfect for a lush, ripe spring.

Though I preferred the more ethereal pieces in the collection, Tam also featured butterfly-emblazoned denim and sequined vests with butterflies flying from the lapels.  

Color Palette: Wheat, peach, marigold, green, aqua, turquoise, blue, violet

Fabrics & Textures: Silk, chiffon, suede, suede fringe

Key Looks: Strapless peach chiffon butterfly gown and wrap; pleated silk turquoise dress

—Becky Ellis

Photos: NY Mag

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