New York Fashion Week Spring ’10. Backstage at Max Azria.

September 15, 2009 • New York Fashion Week Spring '10


The backstage area before the Max Azria Spring '10 show was an all out flutter of activity, by far the most teeming pre-show I've attended so far. The teams of both Barex Italiana hair stylings and Temptu cosmetics were applying the finishing touches on their models which luckily, freed up some time for the lead artists to dish. Head stylist for Barex, Recine, explained the concept behind the hair was simple and natural. Recine started with Barex's Gloss Mousse as a base, applied at the roots to create volume, body and shine. Hair was blown dry with a paddle brush and then pulled back, without a part, into a low ponytail. Recine explained the hair was flat ironed half way, so as not to appear too perfect or severely neat. Barex Tricolife Serum was applied lightly to create shine, though flyaways and little imperfections in the style were left alone. Recine finished off the look with the medium-hold Barex Gloss Hairspray. The mesh hair nets covered the girls' hair to protect it until they were dressed. Recine noted that the precise geometry seen throughout Max Azria's Spring '10 collection was strong enough for the hair and makeup to have more relaxed, natural look.

Lead hair stylist Recine explaining the simple, relaxed nature of the hair

Side view of the low ponytail on a finished model

Heading on over to makeup, I found the same theme, made possible with a nifty little coloring device. Key makeup artist for Temptu, Lisa Butler, explained the power of cosmetic airbrushing—a method the label has become renown for. Using the girls' natural features, Butler and her team planned to highlight and play up different parts of each face with the Temptu Air Pod Highlighter in Champagne. Butler explained the champagne tone was used on each girl, regardless of skin color, due to its sheer consistency and universally flattering tone. No foundation was used, though a minimal amount of concealer was applied to various areas to prevent shadowing.

The highlighter was used to enhance the area around the eyes and was sprayed, with controlled pressure, on the inner corner and lids. Clear mascara opened up the eye area further by subtley fanning out the brows. The highlighter was then used to play up certain features on each girl, depending on what facial elements stood out, from the jawline to the cheekbones and nose. No blush was used, no mascara, and no lip color. As Recine had mentioned, a young, natural, no fuss look was key in allowing the architectural pieces of Maz Azria's collection to fully stand out.

Key makeup artist Lisa Butler explains how the Temptu Air Pod Highlighter works


Artists apply the Temptu Air Pod Highlighter in Champagne

Photo Source: Second City Style
-Alia Rajput

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