The third floor of Chicago’s State Street Macy’s store transformed this past Wednesday evening into the likes of an overly-lit nightclub with a sign-in table, red ropes, and servers in white carrying champagne, chocolate and the ever-so-chic hamburger sliders. A DJ spun in the back while models took turns standing on an elevated platform donning the latest line introduced to the store by New York designer, Rachel Roy: Rachel Rachel Roy.
“She’s the younger sister of the designer line,” said designer Rachel Roy. “She’s 15 to…whatever!” she laughed pointing out that she at 35 was wearing Rachel Rachel Roy; therefore despite the effort to gear toward the younger goal, the line is still wearable at almost any age.
Rachel Rachel Roy has been advertised of giving a youthful nod to Roy’s original design aesthetic. When posed with the question of how she went about doing just that, Roy answered, “This is for the girl I used to be…. It’s for the first interview and parties. It’s faster and edgier.” She also mentioned that she always wanted to create an affordable line.
Priced between $40 and $399, Rachel Rachel Roy offers its buyers more affordable options for their closets. For the age group Roy is designing for, she has hit the market price point right on the dollar.
Roy’s relationship with Macy’s began in June 2008 when she partnered with the department store’s parent company, Jones Apparel Group. Therefore it seemed natural to work with Macy’s for the unveiling of her new line.
“When you have such a great relationship with your parent company,” said Roy, “you end up with the business that you are looking for along with great support.”
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