London Fashion Week Makes Headlines With Unorthodox Models

September 21, 2009 • Fashion Shows

20090921_runway2up_560x420Spring 2010 looks from Mark Fast (left) and PPQ

So far the return of London Fashion Week has already made news, despite its launch during the aftermath of New York's milieu. And though the smoke around last week's events is far from cleared, London has kicked off without skipping a beat and the raves have begun to roll in.

Elle UK, for one, is heralding the London catwalks (the British version of 'runway') for featuring a wide diversity of models, and not just in terms of race. The label PPQ did showcase a lineup of entirely black models— following in the steps of designers like Carlos Campos and last month's spread in Italian Vogue—but the departure from typical Fashion Week standards expanded to include size and even age. The Sykes collection saw models up to 70 years old donning looks and keeping it real as much as their younger counterparts.

And the trend is nothing new— houses such as Yohji Yamamoto, Ann Demeulemeester, and agnes b have also shared an affection for the 'mature' model look in the past. But the real headline-making, eyebrow-raising demographic that was tapped this season was (gasp!) an normal sized girl! Designer Mark Fast cast a groundbreaking three "average-sized" models for his Spring 2010 collection, choosing one to even open up the show. Fast reportedly chose the models at the last minute to the chagrin of his stylist and creative director, who promptly walked out. Luckily, Fast is the boss of his own line and kept the curvier models in the show, earning himself, along with the other rebellious, rule-breaking labels, a tasty morsel of publicity that's no one else got. Here's to setting the bar higher!

Article and Photo Source: NY Mag

-Alia Rajput

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , ,

One Response to London Fashion Week Makes Headlines With Unorthodox Models

  1. Keri says:

    I think it’s absolutely awesome that a designer branched out to “average” models. After all — women are supposed to be curvy and feminine (at a healthy weight) and not a shapeless size 2! Yay for curvy women everywhere!!

Leave a Reply