Fashion Media Divvy Up European Shows to Cut Back Spending

September 22, 2009 • Fashion

Memo-annaAnna Wintour at New York's Fashion's Night Out

Now that Fashion Week on this side of the pond has ended, the titans throughout Europe are gearing up for the grandeur of their fashion festivities. Usually this is a time for excitement and anticipation among the editorial elite, having cut their teeth on New York and built up momentum for London, Paris and Milan. But this year, as in so many other ways, will be different. WWD reported today that even the editorial posses with the most clout will be cutting down on who gets to travel to the overseas shows. With London's comeback and 25th anniversary, the British capital will be hosting a veritable who's who of American publishing powerhouses, including Vogue’s Anna Wintour, Tonne Goodman and Mark Holgate;
Glamour’s Cindi Leive; Elle’s Joe Zee; Harper’s Bazaar’s Glenda Bailey;
In Style’s Ariel Foxman;’s Candy Pratts Price, and Marie
’s Joanna Coles. In addition to celebrating the city's anniversary as a world haven for fashion, the magazines also made the trek to show support for the house of Burberry Prorsum, a fashion mag advertising giant who's showing in London (instead of Milan) for the first time in eight years.

Following London, however, the cutbacks will begin. Glamour will be taking four editors for the European shows
instead of five last season, and the group will divide duties between
Milan and Paris. Anna Wintour will go on to Milan and only part of Paris, but Vogue's lineup of
Goodman, Holgate, Grace Coddington, André Leon Talley, Virginia Smith,
Filipa Fino, Hamish Bowles and Sally Singer will be split between the
two cities. In Style is bringing four staffers instead of six this year
to the European shows and Interview's fashion market director Karla Martinez and editor at large Christopher
Bollen are going to London, but editorial director Fabien Baron will be
in Milan and Paris, and creative director Karl Templer will attend part
of Milan and all of Paris. And while these notoriously bigger spenders are having to make some alterations in their travel plans, some of the more frugal fashionista mags, like Elle, W, and Harper’s Bazaar, are bringing the same crews over as usual,
as is Marie Claire, including fashion director Nina Garcia.

Article and Photo Source: WWD
-Alia Rajput

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