Retail Detail. H&M Pushes New Store Plans Back, Makes Us Wait for Shoes.

September 23, 2009 • Shopping


H&M seems to be in the 'hurry up and wait' camp per their latest motions. First, when pictures from the retailer's highly anticipated collaboration with Jimmy Choo leaked all over the Internet, the company responded by asking the pics to be taken down and for all of us online media maniacs to calm down and wait for the images to be officially released next month. Alright, alright (grudgingly accepting tone). And now, the fast fashion retailer has announced that they will be building a monstrous mega store in Brooklyn's Fulton Street Mall……..but it will be two years before the store is completed. Apparently, the 30,000-square-foot, bilevel store is being built from the ground up
by developer Albert Laboz of United American Land and was originally
slated to open in 2010, but construction delays due to its proximity to
a busy subway station is pushing the opening back to fall 2011.

The placement of the H&M store will serve as a vehicle to bring the area up to more modern and trendy standards. The store is slated to  be attached to an historic Beaux Arts building at 505
Fulton Street
that Laboz is now marketing to other trendy retailers,
with the anticipated exit of the antiquated Conway discount store from the
space. “Taken by itself, Brooklyn is the fourth-largest city in the
U.S. and it is very underserved by retailers, and fashion companies are
realizing that,” said Laboz. Two years, huh? Sorry Brooklyn. At least we can get our hands on some suede, studded Jimmy Choos for H&M by Christmas!

Article Source: WWD, Racked
Photo Source:
-Alia Rajput

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