Retail Detail. Mango Launches New Lower Priced Line.

September 24, 2009 • Shopping


This is what budget-friendly looks like

European retailer Mango has just announced it will be launching a cheap-er line to its already affordable inventory to help the state of the economy start to improve. The new line, titled THINK UP, is  being pegged as the company's "solution to the difficult economic climate affecting shoppers around the globe." So seemingly to help us help ourselves out of our widespread no shopping rut. Although we have yet to see the entirety of THINK UP (or much more than the plain white shirt above), the clothes will be priced starting at just under $25. The line will also host its own social networking blog,, that opens with a cool albeit dizzying video. We're just wondering who the company will get to model the budget friendly line since former poster girls Penelope Cruz and Scarlett Johansson probably won't be very enthused.

Article and Photo Source: NY Mag
-Alia Rajput

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One Response to Retail Detail. Mango Launches New Lower Priced Line.

  1. Elisa says:

    Excellent news! I love Mango.

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