How can you NOT love Tim Gunn? Well here is another reason to love him. Gunn has joined Campbell’s AdDress Your Heart campaign (benefits the AHA’s Go Red For Women movement) in search of red dress designs submitted by the public “from the heart, for the heart”.
Heart disease is the #1 killer of women today. The scary statistic is that, 1 out of 3 women still die from heart disease. Gunn, whose mother has heart disease, is inviting aspiring designers and fashionistas to go to CampbellsAdDressYourHeart.com and share original red dress designs and real-life heart health stories. The winner will have their original dress design created and will debut it along with Gunn on the red carpet at the Woman’s Day Red Dress Awards on February 10th, 2010.
Together with Tim Gunn, Campbell Soup Company is asking people across America to design a Campbell red dress inspired by a real heart- health hero. Since a classic pop-art red and white paper dress was designed as a
premium in the 1960s, Campbell Soup Company has a rich history of
stylish, creative couture. Today, the Campbell red dress has become a
cornerstone of the company’s commitment to the fight against heart
Here's how to enter. Start by visiting CampbellsAddressYourHeart.com and follow these three steps to enter (Deadline: November 6, 2009):
Step One: In 250 words or less, share a story about a heart-health hero and how she is an inspiration; why heart disease is a cause that is important and how you and/or your heart-health hero takes steps to live a heart-healthy lifestyle.
Step Two: Upload an original, predominately red, dress sketch (evening or cocktail) that incorporates the use of Campbell brand equities supplied on the web site.
Equities include: the Campbell cornerstone, Campbell’s® Healthy Request® logo, the Campbell script “C,” and script logo, two Healthy Request cans, the “AdDress Your Heart” logo or, an image of the portfolio of Campbell products that are certified by the American Heart Association.
Step Three: Describe your design: the fabric, color and any embellishments.
The top three submissions will be selected by a panel of judges with the help of Tim Gunn and posted online for Americans to vote on their favorite during the month of January. With each vote online, Campbell will make a $1 donation to the American
Heart Association’s Go Red For Women movement (up to $625,000).
The winner and his/her heart-health hero will have the opportunity to celebrate American Heart Month with Tim Gunn on the red carpet of the Woman’s Day Red Dress Awards in February.