Like Marc Jacobs for Louis Vuitton, Roland Mouret has decided is let his fans view his RM ready-to-wear Spring '10 collection from anywhere they choose.
The designer, who will show his
collection Wednesday morning in Paris, is teaming with Fashionair.com to recorded
by cameras planted around his space at the Musée de l’Homme, edited
using new technology. The show will then broadcast one week later on the fashion Web
“Viewers can watch the show repeatedly, and they will
never see the same show twice. There are billions of variations, and
that fascinates me,” Mouret told WWD. He said viewers could also opt to
watch backstage action or interviews with him and his collaborators.
Mouret is the latest designer to reveal plans that push the boundaries
of the runway show experience. Later today, Alexander McQueen will
stream his runway show live and from a variety of angles, in
collaboration with ShowStudio.com. Labels including Burberry and
Twenty8Twelve streamed their runway shows live this season.
This isn’t Mouret's first foray with new media. In July 2007, Net-a-Porter.com broadcast his first RM runway show 24 hours after the live event took place
in Paris. Customers coiuld watch online and pre-order pieces hot off the
runway for delivery later in the season.
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