Last Friday saw the kickoff event to a weekend full of fashion at boutique Totem. The Hinsdale shop hosted a brunch and fashion showcase featuring some of the most innovative local talent of the city and suburbs. Participating designers and labels included SERPICO,
Sophia Reyes, Horatio Nieto, Adornments by Cydney Lewis, Anna Hovet,
Avery Layne, CC Bella, Dana Reed Designs, five Accessories, Jenna Beads,
and Zamrie by Ashley Zygmunt. Amidst mimosas and muffins, guests perused the airy, modern space brimming with stylish and seasonally-savvy apparel, jewelry, and accessories. I got a chance to catch up with some of the designers myself and see what they've been up to as Chicago's fashion show season draws near.
As a graduate from the School of the Art Institute of Chicago and a current participant in the Macy's incubator program, Anna Hovet had become known as one of Chicago's most familiar faces of emerging talent. Hovet took a break from preparing her Fashion Focus collection (which will be showcased at the Macy's show in Millennium Park at the end of the month) to meet and greet with some of the avid fans of her cutting edge designs. The South Dakota native's pieces was featured in the September 2009 issue of Lucky, and are currently available at Totem and trendy Chicago spot Akira. Shop online at annahovet.com
Designer Rosemary Jordan began her career in childrenswear, working for well known labels like Disney Outerwear and Marshall Fields Baby . When Marshall Fields shuttered, Jordan decided to take her experience and combine it with her vision to create a line of women's sportswear for a busy yet stylish mom. Inverting the name of her daughter Layne Avery, she created her womenswear line, Avery Layne. She explained her consumer as a working mom who needs staples in her wardrobe that are comfortable but still luxurious. Jordan achieves this pairing of comfort and quality by using mostly knitwear woven with elastic or spandex for an element of stretch. Her pieces are classic and versatile with an easy ability to work from the office to evening. The Avery Layne's premier Fall 2009 collection will be featured at the Fashion Focus Style Max show, and is currently available at Totem, as well as the boutique Gray in Winnetka. Shop her pieces online at averylayne.com
Five Accessories, a Chicago-based accessories company, has been operating locally for the past three years under an interesting and charitable philosophy. After founder Christine Hutchinson spent her honeymoon in Bali, she came back to the States with the plan to see how five dollars could be raised to help families in need around the world. She launched Five Accessories with the plan that products such as handbags, barrettes, wallets, and picture frames would be produced from recyclable materials (like potato chip bags and bottle caps) by locals in a country of need. The countries currently served include Cambodia, India, Guatemala, Bali, and Honduras. $5 from every handbag sold goes back to the country that produced it, as does 15% of overall sales. In a new Chicago-themed collection, picture frames, bracelets and barrettes are all created by Streetwise vendors using recycled CTA fare cards. 15% of the proceeds go back to the vendor personally. Five Accessories is available at the Andersonville Galleria and online at fiveaccessories.com.
Ashley Zygmunt was excited to be featured at Totem for a reason different than any other designer there—the Purdue grad and New York fashion scene veteran was born and raised in the Hinsdale area. Now as a participant in the Macy's Incubator program, Zygmunt is happy to be featuring the debut of her label, Zamrie, in her Spring 2010 collection. With industry gigs at Zac Posen and Peter Som already under her belt, Zygmunt is well-versed in the ways of fashion and ready to spread her talent around the Chicagoland area. Her lovely, feminine designs will be featured in the Macy's show for Fashion Focus and the Zamrie website will be launching this week.
Sophia Reyes had become a household name in Chicago talent since launching her eponymous line in 2008. A graduate of Parsons and Loyola University, the Illinois native began her independent women's contemporary line with a desire to create chic, modern pieces for everyday use. Reyes is currently featuring her 2009 fall/holiday collection and has her spring line already completed as well. When asked about the craziness of her design schedule she says she doesn't mind the frantic pace and sees each season as a fresh start and new vision. Her collections are currently available at Chicago boutiques Tula, Tangerine, Studio 808, and Winnetka boutique Gray. Shop her collection online at sophiareyes.com.
35 S. Washington Street 2nd Level
Hinsdale, IL 60521
Photo Source: Second City Style
Tags: Adornments by Cydney Lewis, Alia Rajput, Anna Hovet, apparel, Avery Layne, CC BELLA, Chicago, Dana Reed Designs, events, five Accessories, Horatio Nieto, Jenna Beads, jewelry, SERPICO, shopping, Sophia Reyes, Totem, Zamrie by Ashley Zygmunt