Accessories. Mary-Kate and Ashley Launch Eyewear Collection for The Row

October 13, 2009 • Accessories

Marykate and ashley

Mary-Kate and Ashley Olsen, in collaboration with Linda Farrow Eyewear, are launching an eyewear collection for their luxury label The Row and it sounds every bit as fabulous as you would expect. The shades will retail between $325 and $390 and will feature four distinctive designs: a classic metal aviator, an oversize square frame, a vintage inspired brow-line rime and round frames from the 1960s. Though they have not announced yet where the collection will be sold, they are targeting current retailers of The Row such as Barneys New York and Bergdorf Goodman.

The Row Sunglasses

"We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time, " Ashley said. 

London based Linda Farrow, which also designs for Dries Van Noten, Jeremy Scott and Bernard Welhem, is enthusiastic about the collaboration. Managing director Simon Jablon said, "Mary-Kate and Ashley know what they want, so it doesn't feel like a standard licensing deal in that they are really hands-on. They're fashion forward and innovative, which makes it exciting for us."

-Nina Krek

Story & Photo Source: WWD

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