Anthropologie unveiled the new Mise en Scene line from Ruffian's Brian Wolk and Claude Morais today at its Rockefeller Center flagship store in New York City. The creation of the line, which features luxurious fabrics like cashmere, silk and boucle, and details such as hand construction, architectural silhouettes, and signature ruffles, was quite unexpected.
Anthropologie's chief merchandising officer, Wendy Wurtzburger, just happened to admire the duo's art installations and came over to tell them.
Wolk said,"We started chatting and found that we had very similar approaches in terms of how we operate and how we're both very concept-driven. I said, 'Ruffian is a small company that thinks like a big company,' and Wendy said, "Anthropologie is a big company that thinks like a small company.' We loved each other from the first meeting and got along famously."
They get along so famously, in fact, that Wolk and Marais have a two-year contract with the retailer. Wurtzenburg even gave them a design carte blanche. Mise en Scene is inspired by their favorite films and movie stars, including Marlene Dietrich, Gena Rowlands and Bette Davis. Luckily for everyone, Wolk and Morais claim that the line is simply the beginning.
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