Welcome back to TV, Gap! After two years without any Gap ads, starting in November, you will be able to see a completely new ad campaign. In a very optimistic move, Gap Inc., has decided to spend $25 million more on marketing this quarter and $45 million more in the fourth quarter than last year.
During the past two years, Gap has used photography and the internet to reach its audiences. This year, however, Gap moved its advertising account to Crispin, Porter & Bogusky — the same firm that comes up with those hilarious and successful Old Navy ads.
Gap's holiday ad campaign will focus on one of the season's largest trends, plaid, in an effort to create an "Americans around a cozy cabin" feeling. Marka Hansen, president of Gap in North America said, "We have shifted our approach from this iconic photography that Gap has been famous for — that's very beautiful but nostalgic — to trying to be very, very relevant."
Story Source: NY Post
Photo Source: WWD
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