Gucci is foraying out of fashion and into technology, launching its new iPhone/iPod Touch app today. According to WWD, the free app features a 24-hour music channel, hotel and restaurant tips, playlists and a turntable for mixing tracks designed by Mark Ronson. The app will allow users to buy from the limited edition Ronson sneaker collection, sold at the traveling Gucci Icon-Temporary store which will open in New York City on Saturday.
Frida Giannini, Gucci's creative director, said that she "designed the Gucci app like I would any other accessory," offering plenty of unique content that is consciously different from the content on the Gucci website.
The Gucci app follows the launch of apps from the likes of Chanel and Ralph Lauren and will feature updates of Gucci news and events like behind-the-scenes fashion shoot footage. It also includes a list of Giannini's favorite hotels, restaurants, clubs and shops, and, of course, all of the locations of Gucci stores on its GPS system.
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