Zanotti Follows Louboutin in Saying No to Difusion Lines.

October 27, 2009 • Accessories

Giuseppe Zanotti with Blake Lively in Saks Firth Avenue, New York

In the second straight week, a luxury footwear designer has made an appearance at a high end department store for some meet and greet time with their customers— and turned down the notion of ever designing a diffusion line. Last week at Bergdorf Goodman, amidst autographing some of his trademark red soles, Christian Louboutin turned down the idea of doing a Jimmy Choo-like diffusion line for H&M, saying, "Not that I don't think it's an interesting idea, but it's a lot of work really, so it's just difficult for me to do it."

And yesterday, at Saks Fifth Avenue in New York with teeming crowds of fans including Blake Lively, Giuseppe Zanotti snapped pictures and spoke to Stylelist, sharing his thoughts on the recession and the new diffusion line craze. Zanotti admitted the recession had affected business but that he had decided not to lower his standards of design in order to cut costs. "My collection is consistently very expensive," Zanotti said. "But we needed to cut the
costs, and when I tried to design the collection with this idea in my
head, I was absolutely unhappy. I said, "Forget it, I don't want to
change. I want to be free even if it's the last season I do a

On a fast fashion line, Zanotti said, "For myself, no. I saw my sandal in an H&M
on Fifth Avenue. And I took a shot and sent to my friend and he goes,
"It's not possible. They are the same." I'm not super happy when they
copy my shoes, but I understand.
It's nice when fashion is accessible
to everybody. If a girl loves Balmain, and needs to have something like it, it's nice that H&M does that. But I don't think Giuseppe Zanotti designing for another brand makes sense. Some designers have a house
behind them, but I am physically here and I shouldn't have to put my
name on something like that." So until further notice, it looks like Jimmy Choo for H&M will be satisfying all of our luxury footwear needs!

Article Source: NY Mag, Stylelist
Photo Source: Saks Fifth Avenue
-Alia Rajput

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