Model standards are changing again for the better. For the past century, model standard sizes have fluctuated from twiggy to curvaceous to Amazonian. The recent standard has been almost emaciated variations of the waif but now it is switching to more of a fuller "Marilyn Monroe" look.
Due to the concerns of dangerously underweight runway models, designers will be focusing on more of the "everyday" woman. Though the industry sample size is an eight, the average American women's size is 16.
New standards like Lily Allen's new Chanel campaign have changed the rules of the game. Though there are also size 12 "plus size" models, one might wonder if this will be a permanent change or just publicity bump.
This change has come from several outside influences, including economic and technological. It seems to come more from the overindulgence of Photoshop. Not even the models look like what you see in the magazines. After several years of the extremes of Photoshop, what could have been seen as extreme becomes more and more routine.
Model Crystal Renn Photograph: Theo Wargo/WireImage
Source: guardian.co.ukSee the Top Ten Summer 2016 Trends for Women Over 40