Isaac Mizrahi, Naeem Khan Benefit From Shopping Network Fad

November 5, 2009 • Lifestyle

Naeem Khan

It seems shopping network acronyms are on everybody's lips these days. For those who initially scoffed at the decision many designers made to join forces with the likes of QVC and HSN, the numbers are speaking for themselves. Isaac Mizrahi first made headlines a few months ago by announcing he would be hosting his own show on QVC featuring a wealth of the designer's favorite things. 'Isaac Mizrahi Live' will debut on QVC on Dec. 4th with the designer showing off products from sequined bags to toggle coats to cheesecake. But despite the product hawking nature often affiliated with shopping networks, Mizrahi insists that the show will be much more Oprah-esque talk show. He recently told WWD that has been actively involved in the design process of the show from start to finish, and feels
confident that every item produced under the new  partnership will radiate
his signature upbeat aesthetic.“I create, that’s what I do. I’m an artist. I’m a

In the thriving world of the Home Shopping Network, designer Naeem Khan has been hitting it big. Khan does fine enough on his own selling 4 and
5-figure gowns to celebrities, royals, and other assorted lucky ladies in
need of a serious dress. His "Timeless" collection made specifically for HSN was unveiled
in New York at his Garment District studio on
October 19, and hit the network ten days later. On October 29
at 8 p.m., the Timeless Naeem Khan collection, consisting of 10 styles,
reached audiences when the designer himself made his first appearance on the
network. According to HSN, seven styles sold out in less than 10
after heir introduction. Khan's favorite piece, the solid sequined v-neck dress, priced at $499.90, sold out in 3 minutes."The collection instantly connected
with the HSN customer, which I think is because the customer recognized
that it was based on elegant, chic shapes," said Khan. "Timeless rather
than trendy. And the prices fit the bill." All the styles were produced
by Khan and then supplied to HSN, ensuring the highest level of quality.
Several pieces remain available online, as a certain number of items
are reserved exclusively for e-commerce sales.

So now that Mizrahi has booked himself a show and Naeem Khan can't keep his collection in stock, maybe even more designers will turn to the gold old tube to help them appeal to a more diverse audience. Khan, for one, is convinced.
"We were expecting
the reaction to be positive, but it was above and beyond," said Khan.
"The show had to be cut short because we sold out!  This really speaks
to the potential and the power of HSN."

Article Source: Fashion Week Daily, WWD
Photo Source: Fashion Week Daily
-Alia Rajput

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