Lorenzo’s New PR Agency

November 12, 2009 • Fashion


Former Elite marketing director Ryan Brown and Chandelier Creative's Lorenzo Martone are joining together to launch ARC NY, a boutique talent public relations agency exclusively for models. The agency will specialize in helping models branch out into other fields, such as acting, singing and developing product lines.

They already have a lineup of some familiar faces: Lydia Hearst, Alessandra Ambrosio, Jessica White, and Fernanda Motta.

Martone, who is currently engaged to Marc Jacobs, explained that this is more about helping the models grow in all aspects. "Our goal is to build equity around the girls' personality," he told New York Post.

—Taneisha Jordan 

Photo: WireImage

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