Last week marked the debut of creative director Phoebe Philo's first full collection for Celine. The vibrant young designer's hit stores last week, but her visions for the label are far from fulfilled. The Celine label has closed several of their standalone stores in the past couple years, and Philo has just announced plans to unveil a brand new boutique concept early next year. "There are certain stores that are not adapted to the way we see the
brand today, the product today and the consumer who will aspire to it,"
Marco Gobbetti, chief executive officer of Celine recently told WWD. He added that at least 10 locations will be brought in line with the new design concept over the coming year.
The shuttered locations included the Bruton Street store in London and its Madison Avenue boutique in New
York. The label's Rue de Rennes unit on Paris' Left Bank will be closed
early in the new year but will be replaced in the city by a rejuvenated
Avenue Montaigne flagship soon after. To make up for all these closures, the label has also added several department stores to its stockist list, including Dover Street Market in the UK and Barneys, Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in the US. The label is very excited to be on the verge of this new retail revolution and feels, according to Gobbetti, "optimistic." "I know that we can grow very quickly. The response has been
tremendous," Gobbetti noted. "This has the potential to become a much
bigger brand than it is today – and rapidly."
Article Source: Vogue UK, WWD
Photo Source: Refinery 29