Miu Miu Creating more U.S. Buzz

December 8, 2009 • Fashion

Miu Miu
has been pumping up their stateside profile, in spite of the recession. So much in fact that they have opened up a second store in Southern California at South Coast Plaza in Costa Mesa last month.

The brand is currently working on changing the perception that they are exactly like the Prada brand. Though they both have a high luxury standpoint, Miu Miu is "more immediate, … more trendy," which could be the reason why it's suddenly starting to get stateside recognition.
“The U.S. is an emerging market for us, not because of the U.S. economy, but because, for historical reasons, we are not that penetrated here,” Sebastian Suhl, the CEO of the Italian luxury label’s parent Prada Group, said speaking out on the future of the brand and why they have not been affected by the recent economy.

“There are so many major cities we could be in, and eventually we will…There are cities like Atlanta, like Houston, where we are not and should be."

Miu Miu currently has six U.S. stores, opening a seventh in Las Vegas' CityCenter this month and almost 50 locations worldwide.

-Taneisha Jordan

Source; Photo: WWD

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