Just another sign of the times: a new age in print and technology could have just been created. Business Insider announced today that Heart, Conde Nast, Meredith, Time Inc. and News Corporation has created a new upcoming digital joint venture.
This new idea will create a new platform for magazines, a "digital storefront", as well as a common format to produce and mass market digital copies of their magazines for tablets and mobile devices. It will be similar to Hulu.com format but you will have to pay for the service.
The companies want more control over the "consumer experience". They seem to think that (which is more than a little true), that Apple and Amazon have more than a tight hold on on the everyday consumer. The companies want to be able charge a premium for advertisements, as well as the actual magazines.
So, could this mean Vogue on your Kindle? Elle on your BlackBerry? So far, that seems to be the plan. It was bound to happen but wouldn't you feel just a little sad to not carry the September issue in your hands every year?
Photo: Vogue.comSee the Top Ten Summer 2016 Trends for Women Over 40