Dior Does Film Noir … Again

January 7, 2010 • Fashion


The spirit of Hollywood glamor will be taking center stage next month… again. John Galliano's Dior Spring-Summer 2010 fashion campaign will be hitting a range of international fashion titles in February. Shot for the first time by Steven Meisel, the scenes will encapture the whole ideal of the "modern-day billboard siren." 

“I love the smoky, sophisticated atmosphere of the image. This feels very right for now — escapist and sensual.…You can start a whole script just by staring into her eyes,” Galliano said of the campaign.

Karlie Kloss will be headlining in the Dior advertisements, capturing the essence of a young Lauren Bacall. Dior has a similar film noir campaign ongoing now featuring Marion Cotillard.

—Taneisha Jordan

Source; Photo: WWD

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