Cynthia Rowley Inks Shapewear Deal

January 11, 2010 • Fashion


Cynthia Rowley has signed an exclusive licensing partnership agreement with United Legwear Co. to produce the Slim by Cynthia Rowley bodywear and shapewear brand. This will make ULC the main Cynthia Rowley's shapewear, legwear, bodywear and hosiery licensee and distributor for Cynthia Rowley globally.

The line will launch at Coterie for the fall season and will be available in worldwide upscale department stores, as well as online. Sizes will range from S to XL and 32B to 38D, with suggested retail prices of $118 to $226. Much of the line would be what a Cynthia Rowley fan would come to expected, "combining elements of shapewear and lingerie with a designer sensibility," according to Rowley herself.

Rowley continued by explaining exactly how the line differs from the usual shapewear. “No matter your body type, shapewear makes everyone look and feel better. I thought it was ironic, though, that you wear shapewear to look sexy…until your clothes come off. These [shapers] perform the function and are pretty, too.”

-Taneisha Jordan

Source; Photo: WWD

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