Savvy Shoppers Want More Phone Apps

January 13, 2010 • Magazine


Just another sign of the times…

People are not so much interested in the new-It bag, but the new hand-held accessory is the smart phone. Although BlackBerry introduced the smartphone as a tool for everyday life, it was Apple's iPhone that solidified its position as the tool adopted by fashion fans. The applications, also known as "apps" have become a cultural phenomenon on their own.

The appeal of the app is that over a website, it acts as an instant portal into the brand's world, tailor-made for the smartphone's screen.

“It’s all about 'shopability’,” says Alison Leohnis, its vice-president of sales and marketing. “Our customers shop at home and at work, day or night, and we thought it would be great if they could shop on the move, too. It’s gratifying to have instant access to fabulous, exciting fashion all of the time.”


The application for the iPhone


“Our app offers up-to-the minute style news from all over the globe,” says Sandra Halliday, WGSN’s global managing editor. “The fashion world was slow in launching them at first, but they are catching up and are among the most active businesses, in terms of using the web and apps to engage with customers.” And the best part is that many of the apps are free, other's with a small price tag of $1.99.

I cannot go a day without looking at my favorite apps. 

Chanel: Because who doesn't need the runway update on Chanel. Who, I ask, who? 

eBay: I do not have a big budget so finding the same Rodarte dress for cheap makes my life a little bit easier.

Gilt Groupe: Sample sales every day from different designers.

ShopStyle: Type in what you're looking for and you get everything from every designer ever made from women's ready-to-wear to jewelry to home furnishings. one of the first fashion apps launched in 2008, this site has up to the minute runway shows and designer lookbooks

What are your favorite apps?

—Taneisha Jordan




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