Armani and Reebok to Collaborate

January 19, 2010 • Fashion


One of the more peculiar pairings to come out of the fashion world…

Giorgio Armani SpA and Reebok International Ltd. are teaming up to create a cobranded EA7 and Emporio Armani/Reebok collection. The line initially made its debut during the Emporio Armani fall show in Milan this past Saturday.

Uli Becker, president of Reebok International, said the collaboration “offers a new perspective for the design-minded, fashion-conscious, active consumer.” Armani also expressed a similar ideal when discussing this concept. “I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable," Armani explained.  "My new alliance with Reebok is a natural consequence of this philosophy.” 

The shoe line will be available this July in Emporio Armani stores and select Reebok concept stores around the world. 

-Taneisha Jordan

Source: WWD


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2 Responses to Armani and Reebok to Collaborate

  1. Armani says:

    It’s nice sneakers.
    I’d like reebok last collection too. They do perfect shoes.

  2. Incestt mom says:

    Impressive sole, bet those are comfy to jog in.

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