Sarah Jessica Parker Heads Up Halston Line, Raises the Bar for Celeb Designers?

January 20, 2010 • Fashion

SJP for Halston here we come!

So it's official: Sarah Jessica Parker will be the new head designer of the Halston secondary line, Halston Heritage. But before we roll our eyes on yet another celebrity design venture (Yes, I'm talking to you, Alexa Chung for Madewell and Coco Rocha for your as of yet unnamed line), SJP may be taking the project a bit more seriously. Parker's new title will reportedly be president and chief creative officer of Halston Heritage but that may because she is taking an equity stake in the firm. Parker will sit on the board with Halston's CEO Bonnie Takhar and join current investors like Harvey Weinstein and Jimmy Choo's Tamara Mellon. According to WWD, it had yet to be revealed whether Parker has invested her own money into the stake but if so, it appears to be a risk she's willing to take. "I tend not to just endorse something," Parker said. "I like feeling the stakes."

So could this be a more positive turn for the creative celebrity crossover? Will SJP shed new light on a subject we figured forever darkened by the disastrous attempts of Lindsay Lohan? One big difference is that Parker's Halston cohorts actually seem happy with the news (as opposed to leaving the label entirely which a certain celebrity caused a certain head designer to do last summer) and seem to support her new titles completely. But does Parker feel comfortable with her new laurels? Is she qualified to live up to them? Even Carrie Bradshaw would have a moment of panic when the words "chief creative officer" were suddenly attached to her name. But ever the anti-diva, Parker seems to be  ready to take on the challenge, telling WWD, “You could make many arguments to why I am not qualified. I would say
that I am very aware of the enormity of the titles, and how important
they are, and my response is that they [the board] felt confident in
their decisions." We're rallying for you Sarah! As long as they're nicer then the pieces in Bitten, we're sure you will do just fine 🙂

Article Source: WWD
Photo Source:
-Alia Rajput

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