Rosa Cha's Fall/Winter 2010/11 women's collection debuted during the Sao Paulo Fashion Week this past Sunday. This is the first fashion show in Brazil since Alexandre Herchcovitch has become in charge of the style of the brand.
Rosa Cha plans to deliver new themes and concepts to the brand, mixing both diving clothing and lingerie. The evolving concept of the brand is that it shows its personality and diversity within the simplicity of its beachwear and outwear, as well. The collection evolves to an elaborate tailored style without losing track of Rosa Cha's roots, which was very important to Herchcovitch.
“This is a fundamental moment for us to be able to use the brand’s DNA in a larger number of pieces that go from fitness, spa, and the beach, to outwear,” Herchcovitch said.
Source: SP Fashion Week
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