Gucci is getting ready to step it up a notch.
According to industry insiders, Frida Giannini, Gucci's creative director, is working on a debut couture collection. But the trick for this collection will be that it will not be shown on the runways. Instead, these couture dresses will be sold by-appointment basis and to use the couture label for celebrities during big red carpet events. Gucci had no comment.
So, get ready to see a lot more Gucci dresses during the Grammy Awards show this Sunday.