Another Collaboration: Alice + Olivia for Keds

February 8, 2010 • Fashion


Keds and Alice + Olivia are joining together to create a limited edition line of sneaker exclusively for Alice + Olivia for Keds. The collection will launch this spring at select Neiman Marcus stores, Alice + Olivia boutiques worldwide and their respective websites. 

Alice + Olivia founder Stacey Bendet created a special version of the Keds' classic Champion style for spring, available in four different colors. “I don’t think I removed Keds from my feet as a kid,” Bendet said. “I can’t even count how many pairs I had. We decided to do a collaboration that would bring a little Alice + Olivia fun to the 2010 Keds Champion.”

Retailing at $88, this will be another step in in Keds repositioning itself as a "modern, fashion-forward" brand. The brand also plans to partner with other designers that will bring their "unique vision and creativity to the iconic Champion silhouette," said Keds president Kristen Kohler Burrows

-Taneisha Jordan

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