New York Fashion Week Fall ’10. Backstage at ADAM.

February 13, 2010 • New York Fashion Week Fall '10

Second City Style's editor-in-chief Lauren Dimet Waters interviewing Adam Lippes of ADAM for Style Coalition

Backstage at the Promenade before the ADAM show saw the usual whirlwind of activity. But SCS editor in chief Lauren Dimet Waters and I were in for a special treat—Lauren was interviewing founder and head designer for ADAM, Adam Lippes, so we got a chance to hang out among the frenzy and soak it all in. While Lauren worked her magic, I perused the beauty area as models got their last-minute touchups (the show was about to begin), and even seized a chance to catch up with Deborah Lippmann, nailcolor extraoidinaire and founder of the Deborah Lippmann Lippmann collection. Deborah was tapped to do many of the Mercedes-Benz Fashion Week shows so I was psyched to find out what her choice was for the ADAM show. 

She wanted the nailcolor to reflect the urban, yet earthy tone of the collection which was full of browns, beige, and tan. Her job was to choose a color that would appear as a continuation of the hand. So she told me that all the models were wearing the same color, her best-selling nude shade called Fashion. She picked a short, rounded shape and covered the nails completely with the transluscent Fashion, before topping them off with a clear, quick-drying topcoat called Addicted to Speed. The resulting look was "simple, yet feminine, girly, and very beautiful".

Over in hair, lead stylist for Cutler, Rudi Lewis, was hard at work creating his look for the runway. He quickly explained that the hair was being blown out and then slicked back for a skinny, fishtail braid. The braid was don meticulously messy, so as to evoke a kind of rope-like look. Despite the rush to finish before the show got underway, the general feeling backstage was relaxed and laidback so I was able to mender around and get some great shots of these artists in motion!

Nail artist Debra Lippmann with Lauren



M.A.C. makeup artists apply a wash of eyecolor for the ADAM show

Lead stylist for Cutler, Rudi Lewis, creates the distressed fishtail braid that was chosen for the ADAM show

Cutler stylists prep a model's hair to be braided

Photo Source: Second City Style

-Alia Rajput

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