Armani Takes a Trip to “Utopia”

February 19, 2010 • Fashion


So, what's a fabulous fashionista to do during these cold winter months? According to the Armani Exchange line, go to a special hotspot called "Utopia". Utopia is the new AX marketing campaign for the brand's new spring collection.

"Utopia" will mark some firsts for the Armani Exchange brand. The media budget will be evenly split between print, online and outdoor ads. There will be an online "magalogue" at, FaceBook and mobile media, and online videos of the ad shoots. A preview of the Spring 2010 collection is already available at the website and the full magalogue will unveil in May.

The outdoor campaign will focus on the big city, urban locales: New York, Miami, Las Vegas and Los Angeles.

-Taneisha Jordan

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