Beauty Beat. Maybelline New York Beauty Backstage: NYFW Looks In Review

February 19, 2010 • New York Fashion Week Fall '10


Maybelline New York, the Official Makeup Sponsor for Mercedes-Benz Fashion Week Fall 2010, created looks for this year's hottest shows. From Vivenne Tam to Tracy Reese, Maybelline New York gave models picture perfect skin, lush lashes, and bold lips. Here are looks Key Artist Charlotte Willer and Maybelline's Artist created from the first day of Fashion week to the last!

Maybelline looks 

New York Fashion Week for Maybelline started Day 1, at RVCA x Erin Wasson with Maybelline New York's Global Makeup Artist, Charlotte Willer. The makeup here followed the lead of the lines playful mood with ungroomed feathered brows, and heavily line lips which gave a "tribal" feel .



Day 2 at Michael Angel, again Charlotte Willer lead the looks, for Michael Angels mesmerizing collection, with eye popping bright lined eyes. Lime greens and deep jeweled blues added  the perfect balance and intensity against the fresh bare faces. Lips were kept nude against the colorful bold eyes.



At Vivienne Tam Day 3: Charlotte Willer created more of a classic look with bare eyes and cheeks with the daring bold red lip, at Vivienne Tam. This very feminine look looked great against the highlighted porcelain complexions and natural brows.


The look at Custo Barcelona on Day 4, lead by Maybelline New York Makeup Artist : Ruben "Gato" Zamora, paired the makeup look against the lines bold clothing, with ultra feminine makeup where models skin was kept clean and flawless. Brows were arched for more definition, but lips were kept bare with just a neutral shine, which balanced the bold fashions.




Backstage at Tracy Reese on Day 5: Makeup Artist Charlotte Willer used intense color and texture for a "masculine-feminine" look where highlight and illuminated faces were the focus. Eyes were smokey and dramatic, with hues of chocolate and beige shadows were used, and paired with black mascara. This made for ultra glam faces!


Day 6: at Max Azria, with Charlotte Willer color was back with bright orange, used specifically for the show, on the lips of the clad models. This color against the pale, dewy complexions and bare eyes, looked fresh and new for fall. Brows were naturally touched up, and lashes were long, and black.

For the final day at William Rast, Charlotte created an edgy, yet modernized 'Brigite Bardot' look with fresh flawless skin, and thick mega-lashes that were built up with layers of black mascara. The paired nude lips left the look soft and sexy.



Beauty Editor for Second City Style, Kelley Epps-Woods

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