to Debut March 15

March 2, 2010 • Fashion


Lawyer and NBC chief news analyst Dan Abrams has been making significant changes in the web world these days. In the past eight months, he has laucnhed three online properties:, and Now he's about to take on a whole new venture – fashion.

Starting March 15, Abrams will be launching a space called full of fashion news and "all-thing-style-related". Abrams has enlisted Verena von Pfetten, a senior editor at Air American Media, to be the site's editor-in-chief, while Abrams' former assistant, Ruthie Friedlander will be senior editor of

In addition to reporting and analysis, the site will also host a user-generated section called "Style Sheets", in which users can post profiles and upload photos of themselves in their favorite outfits, which can then be tagged by fashion brand and style for all to see and compare outfits with.

“The fashion community is about two to three years behind many other industries when it comes to the Web,” said Abrams. “That does not mean that there aren’t some terrific Web sites out there — I think there’s going to be a great future for style and fashion on the Web. I just want to be a part of it.” 

-Taneisha Jordan

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