Brian Atwood is leaving his post as the creative director of Bally. His Fall 2010 collection presented Sunday in Milan will be his last one for the fashion house.
Atwood has been the creative director since 2007, when he was hired by the Swiss brand to revamp and revitalize its image.
The brand is rumored to be repositioning itself to focus more on its Swiss heritage, a move that was indicated by its Spring 2010 advertising campaign featuring Christy Turlington posing in front of the Alps.
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