Alberta Ferretti has a new online store, but it'll be just a little bit different than just any other online store…
The designer herself will be providing styling advice to the site's most loyal customers. This data will be gathered over time and through previous purchases. With this, the designer can offer advice for customers on upcoming styles and propose looks that fit the shopper's profile.
Ferretti decided to launch online stores for both her signature and Philosophy lines at the same time. Both brands will be available in 52 countries around the world.
“I target contemporary women and I find it extremely interesting to be close to my customers, whom I love to advise and who are, for me, a very important source of inspiration," Ferretti said of her customers and the new online store.
Source, Photo: WWD.com
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