Male Box. Two by Two: The European Shows

March 30, 2010 • Fashion Shows

 Fashion _Fall_RTW_2010_European

Joseph Ungoco

In the hazy aftermath of the world’s fashion shows for Fall/Winter
2010, I struggled to decide which designers and exactly how many of them
to recommend you put on your radar – and shopping lists. I decided to
take a cue from Noah and his Ark and present them to you in pairs. Let’s
take a look at the latest that London, Milan and Paris will have to
offer you in the fall.

Burberry Prorsum was one of the most hotly
anticipated shows of the London season. Why you ask? Not because this
ready-to-wear collection from the venerable brand is always edgy, but
because Creative Director Christopher Bailey live streamed the show
in 3-D and offered online viewers the option to “Buy It Now” with select
outerwear looks.
This option, long a staple of eBay, has never been
offered before in fashion, where we are used to seeing some, but not
usually all, of the runway looks in stores six months later. Much fuss
was made in the fashion press about how this show revolutionized the way
we present – and deliver – fashion. Regardless of whether you are a
cybershopper, a trunk show shopper, or a frantic fashion emergency
retail shopper, the looks that Bailey presented were notable this
season. In this supposedly post-recession era, luxury is back in a big
way – as in oversize. Bailey’s outscale collars on cropped shearling
jackets fit any lifestyle, and add just the right amount of military

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