Retail Detail. Ann Taylor Gets a 20’s-Inspired Makeover

March 30, 2010 • Shopping

Models pose in vignettes at the Ann Taylor Fall '10 presentation

Chief designer of retailer Ann Taylor, Lisa Axelson, has only been at the helm of the workwear label for about a year. But the revamping Axelson has planned for the formerly generic label is already well underway. This was more than apparent at the fall presentation the retailer staged late last week at the trendy Ace Hotel in New York. Axelson seems to be making good on her word to update the Ann Taylor name with a stylish, more current collection that was presented in a series of decadent vignettes. The collection was inspired by Parisian salons made famous in the roaring 20. The aesthetic reflected this theme through short, body-conscious ruched
dresses, military jackets and the accessories offer of high heel
town-and-country oxfords and vintage-y statement necklaces.

Rachel Bilson in an Ann Taylor leopard print sweater at the presentation

“I feel like we’ve evolved, but we
still have a foot in the past,”
said Axelson of the collection, which also included some of the trademark favorites Ann Taylor has become known for, like crisp collared shirts,pencil skirts and separates covered in a signature leopard print. Although the pieces carried a sense of sophistication commonly associated with the label, the collection also brimmed with a refreshing stock of edgy pieces that looked much higher end than they actually were. Even celebrities seemed to take notice of the retailer's makeover as the likes of Rachel Bilson and Mad Men's Christina Hendricks came out to support the Ann Taylor presentation, which promises to produce even more drool-worthy pieces in the future.

Article and Photo Source: WWD
-Alia Rajput

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , ,

One Response to Retail Detail. Ann Taylor Gets a 20’s-Inspired Makeover

  1. Workwear says:

    Informative and well written. It’ll be interesting to see the developments in the coming years!

Leave a Reply