Chicago Events. Factor Women’s ‘A New Generation of Faces’ Party at Martini Park

April 5, 2010 • Events

A model walks the runway during Factor Women's 'A New Generation of Faces' fashion show

Last week brought a fresh crop of beauty at Factor Women's, 'A New Generation of Faces' party and runway show. Held at the swanky River North lounge, Martini Park, Factor Women modeling agency, formerly Elite, had lots to celebrate between their new moniker and a new bevy of rising stars.

The festivities kicked off with a cocktail reception where guests mingled around the runway carved through the bar's dance floor. Former winner of America's Next Top Model and Lake Forest resident, McKey Sullivan, floated through the crowd in a creamy, ruffled dress. Video boxes were propped against front row goodie bags, causing some to wonder what multimedia presentation was in store. The answer came as soon as the lights dimmed and a documentary-styled film flickered onto screens across the bar. The film featured five of the agency's freshest faces, interviewed casually as they prepared for an editorial shoot. Though a small sample of the Factor talent, the film highlighted the youth, innocence and even naivete of a model just starting out—an element all the girls in the new generation have in common.  The stylist and photographer of the shoot (who I happened to be sitting next to!) were also featured in the film, explaining their ideas behind styling the girls, who posed deftly in Alexander McQueen. Quick, edgy and cool, the film served as the perfect segue into the drama of the runway show that followed.

SCS editor Carol Calacci and I were completely blown away by the clothing displayed in the runway show, all of which came exclusively from legendary Chicago boutique, Ikram. From flowy, tissue-thin tops to meticulously draped dresses to hardware embellishments the new generation of Factor Women put themselves on full display in probably the best wardrobe available. Though it was clear many had not been walking the runway for long, the diversity of the girls' looks was impressive as they ranged from current to classic. By the end of the show it was apparent that the newly minted Factor Women had completed their revamped image without sacrificing any of the style.

Martini Park Fashion 04-01-10 Photos by Steve Starr 117
A model walks the runway during Factor Women's 'A New Generation of Faces' show




Martini Park Fashion 04-01-10 Photos by Steve Starr 135
A few of the fresh faces at Factor Women







Guests in an around the Factor Women 'A Next Generation of Faces' party at Martini Park

Winner of ANTM Cycle 11, McKey Sullivan (right), with with reporter Joel Burton of Chicago3Media

Photos: Steve Starr
-Alia Rajput


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