Beauty Contest. Pantene Launches First Reality Hair Star Contest.

April 9, 2010 • Beauty


Pantene, lustrous hair care, introduces its first national reality hair star contest!  From April 2 -18th, women will have the opportunity to tell viewers why they should be selected to be the first ever reality hair star for Pantene products!  One woman will be selected to appear in a national advertising spot, alongside current Pantene spokesperson, Stacy London.  The ad is set to launch May 25 on a national network!  American will choose their favorite audition videos from a poll online in which 12 finalists will be selected and flown to NYC for a test shoot sometime in May.

The prize package also includes the “Be the Rock Star That You Are” gift from Bret Michaels, loaded with tickets to his concert this summer, back stage passes, airfare, and a VIP ride on his tour bus!   



Jill Zarin Photo


Competition has already proven to be fierce, as buzz worthy reality TV stars, Lo Bosworth from “The Hills”, and Jill Zarin of “Real Housewives of NYC” believe they both have what it takes to reign as the new reality hair star. “I’m totally a California blonde and wouldn’t have it any other way”, notes Bosworth.  Zarin, on the other hand, opts for old-school Hollywood glamour days of Kelly Lebrock with her infamous tag line, ‘Don’t hate me because I’m beautiful with my Pantene hair.’ “Sorry Kelly, I’m totally steeling your line.” – Jill Zarin. 




Lo Bosworth Photo


Please visit for complete contest rules.

– Nicole L. Townsend

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